Adnams

Ghost Ship game

This fun brand experience was designed to engage and reward drinkers of Adnams’ Ghost Ship on the anniversary of its creation. Part of a competition to win beer for a year, the app launched an addictive procedurally-generated game that challenged players to control their ‘ghost ship’ for as long as possible against a sea of obstacles. My role was to write the in-app copy, including user instructions and compelling information about the competition to get people keen to enter, using the Adnams’ tone of voice. I was also roped into user testing – which, of course, was a real hardship. The app was nominated for both DADI and Effective Mobile Marketing awards and proved highly popular, with around 10,000 downloads during the two-month campaign.