My services
Conceptual copy
From big ideas for national campaigns to creative concepts for one-off projects, I can help craft the ideas and the copy.
Editorial & white papers
After highly detailed, well-researched and genuinely useful long-form copy? Every piece has a story to tell. I make yours unputdownable.
Scriptwriting
As well as traditional scripts for voiceovers and video, I’m also expert in the art of writing for immersive 3D experiences and stories.
Workshops & consultancy
Good witing is about more than just the words. It’s about understanding what story you’re telling and why it matters. I can help define yours.
Web & print copy
Online or offline – no problem. I am familiar with writing techniques for both web and print, from websites to press ads to social media.
Copyediting
If you’re looking to lift a piece of writing out of the ordinary, or perhaps add a human touch to an AI draft, I can polish existing copy into something powerful.
Brand propositions
Need a brand story that unites your team and purpose? Want to put your values into words? I can help develop your brand story and tone with you.
Proofreading
Writing falls down if it’s not authentic. I offer proofreading skills to protect your copy either from human errors, or the AI tells that can turn some readers off.
How I work
Good copy should be so bold you stop and marvel at its cleverness, or so subtle you read it without realising. It’s that power which prompts action – whether it’s clicking a button to buy something, or simply keeping a brand name in mind.
Good copy earns trust and gets results. And that’s what I can do for you.
My first step is always to dig into the brief and find out exactly what is being asked for – and why it matters. Proper research is important. It’s what separates sharp storytelling from lazy writing (or, in other words, ‘AI slop’).
With knowledge comes ideas, and with ideas comes progress. Once the idea has struck, I write fast. And, what’s more, I enjoy a tight deadline. (There’s no greater satisfaction than being up against it and getting it done.) I work well with others and will gladly pitch in wherever a message needs communicating in a way that stands out. Essentially, I am as happy copy-editing a dry old report into something slick as I am brainstorming ways to get audiences on board with a social media campaign.
That’s because I’ve been honing my craft for nearly 15 years – from studying English Literature with Creative Writing at the UEA, to exciting and varied stints in journalist, editorial, copy and content positions. In doing so, I have amassed a great deal of experience in writing for and about different mediums, audiences and platforms – whether that’s B2C creative technology experiences, or B2B financial services copy, or editorial for the veterinary industry (for a few examples). I’ve enjoyed every minute.
So if you’re after an experienced writer with an excellent grasp of the power of words and the ability to be both versatile and efficient, then let me know.