Merial Animal Health

Winter tick campaign concepts

Merial Animal Health, part of Boehringer Ingelheim, run regular flea and tick campaigns throughout the seasons for pet owners. My task was to work alongside an art director and devise concepts for a winter tick campaign – a time of year not usually associated with ticks – and these were some of the concepts put forward. I still love them – they’re playful and simple without being weighed down by reams of small print.