Harrods

The Kingdom of Christmas AR app

This was a lovely luxurious brand to work on. The app was simple, seasonal and aimed at young families. My job was to infuse the Harrods tone of voice with the excitement of Christmas and write the in-app copy, app store copy and user instructions – making sure every step was clear for those unfamiliar with AR technology. Over the Christmas period, the app was downloaded over 2000 times with a consistent five star rating.