I’m Lorna and I like to write.
Specifically, I like to write words that mean something.
Stories that make a difference. Messages that strike a chord in the mind of the reader and give them pause. There are over 170,000 words in the English language – a good copywriter knows exactly which to choose to get their reader thinking. It’s a form of magic, really.
I’ve been writing copy for all sorts of brands for the last 10 years, from Harrods to Harley Davidson. Whether it’s conceptual copy for ad campaigns, to scriptwriting for 360º video and VR, to editorial for the printed press – I’ve been there, weaving words together to cast spells over my audiences and compel them to act.
Now it’s time to help you.
I offer a wide range of experience in:
Conceptual copy
Scriptwriting, including expertise in 360º video and VR
Web & print copy
App copy, including for AR apps
Editorial & blogs
Social media posts
Copyediting
Proofreading
My work
With a professional background spanning agency, production studio and editorial work, these are just some of the brands I have put my pen to.
How I work
Good copy should be so bold you stop and marvel at its cleverness, or so subtle you read it without realising. It’s that power which prompts action – whether it’s clicking a button to buy something, or simply keeping a brand name in mind.
Good copy gets shit done. And that’s what I can do for you.
My first step is always to dig into the brief and find out exactly what is being asked for – and why it matters. Proper research is important. It’s what separates sharp storytelling from lazy writing.
With knowledge comes ideas, and with ideas comes progress. Once the idea has struck, I write fast. And, what’s more, I enjoy a tight deadline. (There’s no greater satisfaction than being up against it and getting it done.) I work well with others and will gladly pitch in wherever a message needs communicating in a way that stands out. Essentially, I am as happy copy-editing a dry old report into something slick as I am brainstorming ways to get audiences on board with a social media campaign.
That’s because I’ve been honing my craft for over 10 years – from studying English Literature with Creative Writing at the UEA, to exciting and varied stints in journalist, editorial, copy and content positions. In doing so, I have amassed a great deal of experience in writing for and about different mediums, audiences and platforms – whether that’s B2C creative technology experiences or B2B financial services copy or editorial for the veterinary industry (for just a few examples). I’ve enjoyed every minute.
So if you’re after an experienced writer with an excellent grasp of the power of words and the ability to be both versatile and efficient, then let me know.
I’m here.